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Success Stories from 2009We’ve all been hearing a lot of bad news from last year about layoffs and businesses closing their doors, but I know of a few businesses that actually did well in 2009. These are all companies - clients of laPLANette - that have had business plans in place for the past few years, have kept the plans updated to keep pace with the changing environment and have consistently followed the plans they’ve laid out. Company 1 Introduced a new product line in 2009 and continued to invest in marketing while managing costs very closely. As a result this company:
Company 2 Refined their marketing strategy to target larger clients which allowed them to increase the scope of projects they worked on. They did fewer projects in 2009 but at a higher price. As a result this company:
Company 3 2009 sales were down but it was still the 2nd best year ever in the company’s history. They focused on customer service and managed expenses very well. As a result this company:
All of these companies were successful in 2009 in part because they had a plan and they executed on it. They adapted to changing market conditions and looked for new opportunities for growth. How many of you are happy with your 2009 results? Are you building a company of value that pays you the income you deserve? If not, let 2010 be the year that you refocus on strategically growing your business. The key is having an actionable plan that outlines a clear path to success and profitability.
Work Smarter, Not LongerBy David Port | For
the full article, visit: Entrepreneur
Magazine - December 2009 Brett Schklar built Market Creation Group into Denver's fastest-growing private company by working fewer hours and relying on shrewd planning and execution. Some of the keys:
Deliver superior work. Satisfied clients are sticky clients. In
2008, Schklar notes, Market Creation Group doubled its revenue without
adding a single new client. Kelly Quashnie About Kelly
Love's Labours Lost by William Shakespeare WEO Connect and Grow Event |
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Kelly
Quashnie is the founder and lead Creative Director of interdisciplinary
design at Studio Cue. Her experience working both as part of a large
creative agency as well as client-direct has equipped her to partner
with clients of all sizes and categories to handle major branding
programs, advertising campaigns, website and interactive projects.
Kelly is a tireless advocate for building brands that are strategically
sharp, unique in their marketplace, and that succeed to connect with
their audience in meaningful ways. She has worked closely with many
leading marketers including Circle K /76, Saturn, Phoenix Children’s
Hospital, illyEspresso, Herzog-Meier, Shands Healthcare, Oregon Automobile
Dealers Association and Providence Health & Services, as well
as emerging companies and non-profits including Beaverton Education
Foundation and the MLD Foundation. The spectrum of her creative expression
is as diverse as the clients Studio Cue serves.
Kelly serves as an executive board member of the Beaverton Arts
Commission, where she promotes the integration of all forms of art
to the community at large. She is an active member of the Beaverton
Area Chamber of Commerce, serving on the Business Matters! committee
to provide business professionals with practical, effective advice
for saving money, making money and building business connections.
Kelly has been recognized for her creative vision and innovation
in communication design by the American Art Institute of Graphic
Arts (AIGA), Michigan Advertising Federation, and her work has been
published in several graphic design books by Rockport Publishers.