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Overview
FITS Riding specializes in the design and wholesale distribution
of high performance riding breeches, shirts and accessories targeted
to women in the highly affluent English equestrian marketplace.
Challenge
FITS Riding was a new entrant in the competitive riding breech market
and needed to devise a strategy to market, sell, manufacture and
distribute their innovative product nationwide. This startup scenario
is challenging due to the complexity and risks involved in bringing
a custom designed and manufactured product to market. Capturing market
share and keeping products on the shelf can be costly and eat up
cash quickly if not planned and managed well.
Results
We crafted a plan to grow the company in an affordable and manageable
way and the results have been spectacular. Revenue has nearly doubled
each year, with financing kept to a minimum to due sound inventory
management. The company is profitable and the founder is paying herself
a salary.
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Overview
Blue Mouse Monkey Design is a boutique web design and animation company
that works and collaborates with creatively-minded independent
professionals, small businesses, and organizations to create beautiful
and practical websites.
Challenge
To sustain growth in the competitive web design industry, Blue Mouse
Monkey needed to define and focus on a niche market where they
had a competitive advantage. Also, the business model needed to
be refined to ensure that the business continued to grow profitably
as staff and infrastructure was added. This scenario is challenging
because service based businesses must add staff to grow. In addition,
billing rates and labor costs must be closely managed to generate
profits for the business and compensation for the owner while they
focus on business development.
Results
The business has made great progress and increased the scope of their
projects by better focusing on their target market. What’s more,
they have grown profitably even as they have added staff. Tracking
specific performance metrics that we identified in the Business
Plan such as revenue growth, project size and owner compensation
have kept this business on track, showing improvement, and working
toward their vision for the future.
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Running and working to grow your small business is difficult enough.
I could never find the time nor do I have the expertise to
write a Business Plan that is a living, breathing document
that helps me grow my business and set the course for a successful
future. Vickie did all that for us and more. Thank you.
— MEGAN MARKEL,
CO-OWNER, VINO 100
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